I was first introduced to Sasha Der Avanessian a few years ago after my husband met him on a flight.

The two of them connected instantly based on their shared values and passion around business. My husband knew that I would be excited to have a conversation with Sasha as well.

Sasha and I first met in my offices in Irvine and I felt like I could have talked with him for many hours. It’s rare to meet someone who has such clarity of purpose combined with business acumen and humility.

Recently, Sasha and I reconnected and he shared this article written about him and his business, Harvest Dental. When you read it be sure to look for his “why”, how he sees his role as CEO, his definition of “brand”, and the love language of his product. Great lessons for any leader. Congratulations Sasha!